Creating a great website involves having a knack for creating effective presentations. At the end of the day, the website is a tool to get your message out to the rest of the world. The better you are at presenting yourself to the world, the better your presentation.
Internet users no longer entertain websites that are cluttered with information; an information overload makes it difficult to process and comprehend the content; ultimately making it less effective in generating and retaining traffic.
This is where Visual Communication comes into the picture (pun definitely intended). Research indicates that presentations with visual aids are 43% more persuasive than those without. Visualizations serve as far more concise representations of information than text and these are easier to comprehend than large texts to be read through.
Here are 5 reasons for why you should integrate visual communication into your website:
1) Pictures leave lasting impressions
Depending upon the color schemes or the content depicted in the picture, it is easier to develop a scheme that makes your content memorable.
As compared to text, there is far more room to induce a reaction through pictures because of the direct visual impact your designs can achieve.
2) Is a more efficient form of communication
Visualizations such as charts, graphs and infographics allow you to present summaries of data, rather than entire collections of facts and figures.
When constructing these visual aids, you can customize the information that the user receives, such that the irrelevant bits are eliminated to make your websites more directed at your target audience.
3) Humans are Visual learners
Visual impressions play a very important part in the learning process for humans. The reasons often cited, point to the distinctiveness in visual experiences that makes it easier to differentiate and therefore learn by forming relations of contrast between different visual experiences. This particular characteristic of the learning process can be co-opted in your consideration for a web-site design and make your web pages memorable.
4) Visuals add to the aesthetic appeal of your website
When designing your website, keep in mind whether it is pleasing to the eye. This includes whether the website is simplistic or detailed, the color schemes used and the placement of content on the website.
Visual content serves as an aid that gives websites a sleek and elegant look, ultimately adding to the beauty of your website and therefore making it more likely to retain or generate more traffic.